1 Oct

Cover: from "stars vs words" to the hidden return

The first cover showed one review read two ways. True, but it looked like plain sentiment analysis. The new cover shows three 5★ reviews that look identical to a dashboard, and the one Jev catches: battery, defect, 75% may return it, reply now.

The new cover of the case-study deck

I picked "Your 5★ reviews, one hidden return" because it shows the money at stake and what one call answers. "One scale, two readings" was clean but read like any sentiment tool, and "two cards, stars vs words" was dramatic but said less about the business.